![]() ![]() Will users need dedicated training to start using the tool effectively?Īssuming the UX makes the grade, the next thing to look at is the CRM’s feature set.Can you trial the platform yourself and get to grips with it via self-serve onboarding?.Do you need a dedicated manager to administer the tool?.How hard or easy is it to set up and implement the CRM?.So ease of use and adoption are critical factors to consider. If a CRM is hard to use or unintuitive, people won’t use it. ![]() We’re going to look at five areas to compare Zoho and Salesforce. But all that freedom comes at a big cost, in terms of both price and ease of use. Takeaway: Probably the most powerful CRM platform on the market, even before you consider the universe of other Salesforce applications that Salesforce Sales Cloud inhabits. If a highly bespoke CRM solution offers more in the way of efficiency gains for your business than the cost of getting a consultant to set it up for you or spending a huge amount of time learning to do it yourself, Salesforce may be a good option. The CRM is extremely powerful but needs a lot of expertise to make the most of that power. □ Salesforce - Best for enterprise customersīy contrast, Salesforce has been designed for enterprises-and its offerings for smaller companies retain a lot of the complexity, customizability, comprehensive feature range, and high price that enterprise-first solutions typically display. Takeaway: Quick to get started with out-of-the-box, easy to learn how to use and admin, reasonably priced, and with plenty of options to expand and integrate, Zoho CRM is a great fit for small and mid-sized businesses. As we’ll see, Zoho CRM has some neat tricks up its sleeve.
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